JACK A. BASS
& A S S O C I A T E S
Management Services
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ARTICLES
Copyright © 2011 Jack A. Bass All rights reserved.
Successful Business Plan and Coaching by the
Jack A. Bass Team
Jack A. Bass Team
A) An Executive Summary is used to provide the bank with a one or two page summary / overview
of the business and the reasons they should support your application. It will state the critical parts of
the plan(but not the details which are set out later in the plan).
Description
Ownership
Key Objectives
Marketing - strategies
Summary of Financial Projections
B) Overview
Vision and mission statement
Objectives
Ownership ( and possibly a biography )
Description of business
C) Products
This will require the results of a survey of the type of the competition and your suppliers .
D) Industry Overview
The Bank will want to know you have researched :
the market
the industry
the competition
industry trends
market outlook - combined with the ______ market specifically
E ) Marketing Strategy
The Key questions
Who are my customers
Where are they located
How will I reach them
Pricing strategy
F) Management and Staffing
We can develop this together as we identify roles and employee hiring.
Job descriptions for each position.
G) Risk Assessment
How will you meet the competition
How will you handle credit sales
How would you deal with an economic downturn
What are your plans if a major supplier goes out of business
or you become ill
H) Financial Projections
Projections for three years and
Cash Plan for Year 1
Break even analysis
Balance Sheet
Additional information:
Initially the Bank will want to confirm your assets and credit rating . We will prepare your personal
statements and review your credit report prior to that meeting.
As part of the consulting service I will attend at the bank with you- and we will review the material so
that you can answer most questions yourself.
Contract
I have a management contract that we will both sign . It states I will produce the requested business
plan as outlined in the time agreed for the payment agreed.
Business Coaching
What is coaching compared to consulting?
In consulting I do a specific task for you - such as write a business plan and at the end of the task we
have no further relationship.
In coaching we work together in order that you acquire a series of skill sets over time.
Our weekly meetings are designed to pass on skills that you incorporate into your daily business
thinking and routine.
This is done in two ways :
a) a weekly meeting that reviews the business and your personal progress on the skills being worked
upon and
b) a weekly review via the Internet on such modules as marketing, team building and salesmanship.
Rock Solid has 70 such modules and the work can be compared to doing assignments at home.
You review the material and answer questions on line.
I review your answers and reply on line.
We also discuss the material at our weekly meetings
Of the 70 modules you will chose which ones have the greatest interest for you - and would offer the
greatest benefits over the next 90 days.
We require a three month commitment - every 90 days you can chose other modules - or continue
work on specific modules - or discontinue the coaching if you wish.
Each module has practical applications and has been used to get results. Business owners don’t
need to entertain every module.
What we find is that there are at least 3 or 4 modules that lead to exceptional results in every
business. Which modules they are depends on the business, its stage of development and the goals
of the owner.
Working on the right things at the right time is one of the major keys to success in business. We use
the process described on the Home Page to identify the best next steps and then formulate an
effective TRaction Plan. This is when the modules come into play.
A common example is delegation. All too often we’ve seen businesses grow without building this skill
set. The owner winds up feeling like the weight of the world is on their shoulders. The reality is that
businesses develop much more efficiently when the delegation process is introduced early in the game.
As your coach I am available by telephone and email at all reasonable times .
For additional information please CONTACT US
